Organisms, humans obviously included, don’t change in order to survive. We survive in order to change.
Just recently, we were asked by Sir Barry how much we’ve changed. If there were some sort of actual measurement, I would’ve answered something else more than “a lot”.
I expounded on that, saying that I am now more outspoken than I was before I was OrCom-ized. How vague. I’m glad I’m given the chance to expound on that (again) using this blog. I guess I was always that person who thought those things. Perhaps my thought processing pales to today, having already spent three years under the BA Organizational Communication program of the University of the Philippines Manila (shameless plug), but I wasn’t always the person who actually said those things. Now, I am.
Quoting Wilson from House MD, I tiptoed around everyone as though they were made of china. I was so bent on pleasing people that I forgot that conflict—or competition, breeds creativity. I know that now. We all know that now. And despite initial conflict, we’re happily reaping the benefits.
As people do evolve, we also get creative in communicating that change.
Documented by the BIS model, we have gone from Broadcast, Interactive to Social media. Broadcast media, lovingly referred to as traditional media such as television and print, maintained a passive audience and full-pocketed media buyers. Interactive media, exploring the contributions of forums, maintained an opinionated and a passive audience at the same time, while offering options for the media buyers. Social media, on the ideal hand, thrived on the idea of variety and creativity for the audience, the co-creators and the media buyers.
Our class activity was to document through photographs such evolution beyond the four walls of our classroom, but within the area of UP Manila, in 30 minutes. There wasn’t much you could do and you couldn’t go very far in 30 minutes in the excruciating afternoon heat. The best option was to get creative and go with the metaphors. Suffice to say that we were successful as we were ready to present that same day. Apparently, the presentation was due next meeting which means more time and that translates into higher expectations.
I shall post the presentation we made within the week. I hope it can evolve into something that can make the grade! 🙂
Perhaps the lesson of the day was that change can be painful. It can sacrifice things like credibility and identity, among other things–but if the (creative) juice is worth the squeeze, squeeze away! We will always have someone–or something we can trust. Something like Broadcast media.
🙂
LoudUser 