If you could change the world with one click, which button would you click first? I guess it would have to be ACCEPT.
Accept that there is a need for change.
Accept that there lest we want to be left behind, we need to move on.
Gone are the days where the youth are mere students of history. We make history. We change the world.
We accepted the invitation. And we are now part of GENERATION CHANGE.
Organization: Generation Change
Sites:
http://www.facebook.com/group.php?gid=71573603341&ref=ts
http://generationchange.multiply.com
Objectives: The organization aims to promote active citizenry among the youth. The organization promotes youth involvement and participation in society through organizing different programs and activities that will provide avenues for the youth to (1) engage in socio-political discourse (2) and for them to act upon it.
Target: Members of the youth, aged 18-30 years old, who are students or young professionals.
Key Message:
WE are the NEW BREED OF HEROES.
We are GENERATION CHANGE.
The organization aims to communicate to its fellow youth that the search for the hero within is not only timely but urgent as well. It no longer labels the generation with a letter but with a word: Change.
Strategy and Tactics:
1. Tie-up of online and offline activities
Recruitment
While the recruitment was done mainly offline through its main office at the Ateneo School of Government, most members were recruited through its social networking sites, mainly through facebook. It was as easy as clicking the ‘accept’ button.
Core group Youth Leadership Camp
Aspiring leaders need to trained and Generation Change has made partnerships with other youth leaders to provide this training. They began recruitment for applicants through their social networking sites.
Raise a Changemaker
This project or invitation was started online and was meant for the young professionals or the group of people who have the financial means to support the project but do not have the actual time to be part of it. Raise a Changemaker ’s offline activity is sponsorship of poor but potential youth leaders who will inspire change in the future.
Dinner with young changemakers
This invitation started online. GenChange posted and sent invitations to its contacts in its social networking sites. Core group leaders were set to have dinner with others who are also aspiring for change.
2.Status Updates of current activities
>>SMS
Exclusively for active members of the organization, updates through SMS are not as frequent if not very urgent.
>>Email
Generation Change also updates its members through email blasts. However, it can be easily lost amidst the many email messages that an average person receives everyday. This is why their email messages are not as frequent as well.
>>Facebook status update and facebook messaging
Generation Change is quite active on Facebook. They already have a lot of members in their online group. Their forum contains active participants who openly discuss their views on various issues of concern.
>>Multiply
This site, which has features like that of an actual website, provides those interested to the website with content that they need so as to convince themselves that they should be part of the forthcoming change.
3.Fundraising
The youth, as idealistic as they are, are also realistic. Change is not free. Perhaps is one of the most costly things in this world yet the organization believes that the change is well worth it. That is why they still have fundraising efforts which they have started through their online social networking sites. If young professionals cannot participate in the actual activities, they are given the option to sponsor the activities with which the organization hopes to spread the message of change. Sponsorship of such events may be done individually or through a group of friends.
Measure of Effectiveness + Recommendations:
Generation Change monitors its online activities through its core member, Arriane Serafico. A graduate of Ateneo de Manila University and presently working in Ateneo’s School of Government, Arriane takes charge of the social networking sites upon which Generation Change chose to ‘evangelize’ the youth. However, online monitoring seems to be a one-woman show. It is helpful, in a sense, as the message remains consistent as it is coming from one person.
Presently, Generation Change has turned most of its efforts to its offline activities especially now that the elections are nearing. While members of Generation Change are expected not only to participate virtually but in its actual activities, it would not be really as much of a hassle to maintain their new social media efforts.
I’ve always admired Arriane as a multi-tasker way back in high school. And I’ve always believed that she could change the world. It wouldn’t be bad, however, if she had some more help maybe if not from the equally busy people in her organization but with new social media as well. I would recommend the use of a social media dashboard and also for them to deliberately include the use of social media in their efforts. This means that they should continue using new social media to evangelize the youth.
The efforts of Generation Change have also garnered media attention and they also have online articles about them. It would be helpful for those who are interested if they placed links of these articles on their websites so as to supplement PR support for the group.
I’d also recommend that they add Twitter as the youth are now also flocking in this social network.
I also feel that they should put a face–or an account behind the name of those who’ve started this change. It helps to approach the youth with a message as heavy as change if they see who you are as well. For this, they can use twitter and manage their multiple accounts through this online manager, CoTweet, which helps you monitor and update multiple accounts.
—-
It’s not easy to start change.
Others had to die to inspire change.
But now to be part of it, to inspire it–we just have to accept it.
Comments for the Week #2
Posted in Comments for the Week, Organizational Communication with tags Comments, OrCom, Organizational Communication, UP Manila, Wikinomics on July 12, 2009 by Lou OrtizHello universe!
This series/category “Comments for the Week” will document the LoudUser’s loud mouth. To put it in more acceptable (and more me) terms, these are my comments on my OrComates blogs. Basically, I’m doing this so I can keep track of my comments.
Here’s my take on:
Sir Barry’s Mirroring Iran
Nash Albacea’s Second Stop Wikinomics
Jeanne Rivera’s They Say Sex, I say Intercourse
Paula Batalla’s More. More. And more.
Jona Atienza’s The Ride
Dasi Guevara’s On Internet Apocalypso
Jena Lariza’s Confessions of an Ugly Duckling
Bianca Cruz’s Identity
Ace Acosta’s My Question on Stigma and Communication
Wynne Valenciano’s Rethink, Redo, Restart
Kervi Maximo’s Globally But Not Locally
Arven Eusebio’s Aleck Bovick vs Twitter
P.S. Some of my comments are still “awaiting moderation.”
Leave A Comment »