NV was a summer fling. NV was a partner-in-crime.
NV…was
It’s rather sad how things started really great between us that I thought I actually needed NV. But as fickle as I am, I eventually left NV—as with all the others.
Until three months after, July 18 to be exact, I found myself hearing about NV all over again. I contemplated whether to reveal that I actually knew about NV or to pretend to hear about NV for the first time. And in truth, because I didn’t stay long enough for the engagement to work, it was really the first time that I’d be hearing about it.
Yes, fortunately, NV is an it—a social media dashboard , to be exact. Eerily, my twitter mates and I were tweeting about social media dashboards—particularly Tweetdeck, Seesmic and Twhirl—the night before the Netvibes hype. Haha.

I actually used none of those applications and just happily refreshed my twitter account every now and then. But then I remembered signing up for something similar to those applications. And I remember creating this account out of boredom, frustration and curiosity—in that order. And to prove that I owned such an account before all the hype (HAHA), see my last update that’s about 80 days ago:

Please excuse the drama. Haha.
Now the question is, taking drama out of the picture, what caused me to abandon a perfectly functional social media dashboard that can cater to my social media networking…needs? (And so much more!)
The answer is, I really don’t know. And by this, I mean, at that time, I really didn’t put much thought to its function other than fulfilling an occasional OCD attack. I guess the initial attraction didn’t turn into attention. I guess in a sense, I was looking for a “reference” and couldn’t find any within my online social networks. And so, my NV account died sad and alone.
The following day after twitter night, Sir Barry introduces the wonders of social media dashboards and even showed us his own. I guess that was what was lacking in the previous picture—an image of an opinion leader. While discovery and exploration are exhilarating, we all still look behind our shoulder now and then and see where we are and who we’re with—even online. I will admit to being an online explorer but I never really stay for very long if the people from my real world do not subscribe to it too. I want the closest second-hand information. Fortunately, my friends are generous providers.
Despite my fascination for social media dashboards, I really wouldn’t recommend this to students like me, who, with this packed schedule, should really just stay offline. Unless absolutely necessary—like the need to accomplish a communication blog entry before the deadline! Unfortunately, even with the absence of a social media dashboard, I’ve managed to still preoccupy myself till the wee hours of the morning and completely redefined productivity. An average of 40 tweets a night, 2 quizzes, stalking, with the intermittent accomplishment of research, paper, etc. I (sadly) emphasize the word intermittent.
Bringing social media dashboards into the picture makes me start imagining an organized distraction. Maybe that should be the title of this entry: organized distraction.
But as we always say, we remain masters of our universe. We choose to be distracted by our distractions. And social media dashboards can work to our convenience, if we choose so.
Allow me to digress. (Warning: This is a stretch!)
If I were a viable opinion leader, I really wouldn’t recommend social media dashboards to students like myself, who need self-control before they start organizing their distractions. I would, however, recommend social media dashboards to the PR consultants of the politicians, who are behind the mushrooming advertisements interrupting our helpers’ favorite soap operas. True, while the target audience might not react online, I believe feedback can still leak online. And I believe this feedback can be as intelligible and as valuable. We all know that research costs money and time, but social media dashboards offer a solution that can specifically monitor a specific audience: the fearless and opinionated online world.
If they were just vying for visibility, then buying air time during prime time is the way to go. But the resentment for these advertisements is growing. But if they were looking to engage a voting audience, I hope know they’ve considered a variety of approaches. (I have faith in PR consultants—or at least in the function of PR) Social media dashboards can help monitor these efforts, help them analyze reactions and later on propose a proper action.
I know I’m not an opinion leader in this field, but if politicians would listen to this single voice, here’s what I have to say: In truth, I’ve no interest in what they’ve already done or what they intend to do. At least not yet. Their accomplishments do not necessarily translate into a national scale success and their best intentions are experiments on hold. What interests me now, truly, is what they are doing right now. If they’ve preoccupied themselves with this election hype and left all the job to their staff, then that does translate into something.
Heck, I even recommend the use of social media dashboard to the politicians themselves! Maybe they can actually learn from it, in real-time, rather than wait for the results of their costly, commissioned surveys. They can see first hand where all of their efforts are going—in just one sitting. That, or they can just have a good laugh at themselves.
Fortunately, distractions for me turn out to be, perhaps, the best invention for others. If they do get engaged with NV, or with any other social media dashboard for that matter, I have this to say:
I wish them well ♥
Comments for the Week #2
Posted in Comments for the Week, Organizational Communication with tags Comments, OrCom, Organizational Communication, UP Manila, Wikinomics on July 12, 2009 by Lou OrtizHello universe!
This series/category “Comments for the Week” will document the LoudUser’s loud mouth. To put it in more acceptable (and more me) terms, these are my comments on my OrComates blogs. Basically, I’m doing this so I can keep track of my comments.
Here’s my take on:
Sir Barry’s Mirroring Iran
Nash Albacea’s Second Stop Wikinomics
Jeanne Rivera’s They Say Sex, I say Intercourse
Paula Batalla’s More. More. And more.
Jona Atienza’s The Ride
Dasi Guevara’s On Internet Apocalypso
Jena Lariza’s Confessions of an Ugly Duckling
Bianca Cruz’s Identity
Ace Acosta’s My Question on Stigma and Communication
Wynne Valenciano’s Rethink, Redo, Restart
Kervi Maximo’s Globally But Not Locally
Arven Eusebio’s Aleck Bovick vs Twitter
P.S. Some of my comments are still “awaiting moderation.”
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